Exclusively for our customers, this Colgate Double-Action Toothbrush 12-Pack drops from $14.99 to $9.99 to $5.99 when you enter our promo code BRADCGATE6 at checkout at iTechDeals.com. Plus they ship free. This is a savings of 60% and the lowest price we could find. This works out to be $0.50 per toothbrush. These are soft-bristle brushes that were designed to be easy on the gums. These are great for travel or for house guests. There is no sales tax (except NJ).