Toys"R"Us offers the VTech Kidizoom Action Cam in Yellow/ Black or Purple, model no. 80-170710, for $29.99 with free shipping. (Amazon has it in Purple for the same with free shipping for Prime members.) That's $11 under our mention from three weeks ago and the best price we've seen. (It's a current low by $18.) This waterproof camera features two mounts, 1.4" LCD, photo effects, frames and filters, and a microSD card slot.